ROCHESTER CUP CHALLENGE YOUTH HOCKEY TOURNAMENT IS AN INDICATOR THAT SPORTS TOURISM FROM CANADA IS COMING BACK STRONG

The 3rd Annual Rochester Cup Challenge youth hockey tournament, produced by Gene Harrington Tournaments, is set to take place this weekend at Bill Gray’s Regional Iceplex. Over 1,600 players and family members will be converging on Rochester, from 42 teams across the US and Canada, representing CO, CT, OH, MA, NY, NJ, PA, WV, ON and QC.

In total, 13 teams from Ontario, and 1 from Quebec will be participating in this event—more than any tournament that has taken place in Rochester since the COVID-19 pandemic.

“The Rochester Cup Challenge is a clear indicator that sports tourism from our northern friends is coming back strong,” said Chris Woodworth, Executive Director at Bill Gray’s Regional Iceplex. “While ice hockey tournaments have seen an incredible rebound from the effects of COVID, participation from Canadian teams has been lagging. The strong showing of teams from Canada for this event is a sign that we will soon see an influx of teams from Canada at sporting events in the North Eastern United States.”

Based on the Destinations International Economic Impact Calculator, it is estimated that the Rochester Cup Challenge will generate $538,896 in direct visitor spending and $371,106 in indirect spending, for a total economic impact of $910,002.

Dates & Times
Friday, February 3rd: 7:00am to 9:00pm
Saturday, February 4th: 7:00am to 10:30pm
Sunday, February 5rd: 7:00am to 5:00pm

Location
Bill Gray's Regional Iceplex
2700 Brighton Henrietta Townline Road
Rochester, NY 14623

Full Event Information
https://nahockey.com/rochester-cup-challenge-details

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ABOUT BILL GRAY’S REGIONAL ICEPLEX
Bill Gray’s Regional Iceplex is a 176,000 square foot multi-use sports facility located on the campus of Monroe Community College. It features four NHL-sized ice rinks featuring Chick-fil-A Arena which hosts over 2,000. Bill Gray’s Regional Iceplex serves over 1.7 million visitors annually. Bill Gray’s Regional Iceplex is located at 2700 Brighton Henrietta Town Line Road, Rochester, NY 14623.